Megascratch.com is the web's premier online scratchcard site. Offering games like Lollipop, Darts and Astrodice, Megascratch has a little bit of everything for a variety of players. According to a company representative, the target demographic for this product is women between the ages of 35 and 64 with the 45 to 54 range being the most active. Affiliates targeting keywords relating to deals or sales will be extremely effective with one statistic stating that 92 percent of women will "pass along information about deals or finds to others" and an average of 171 contacts between their phone and email. (source: http://she-conomy.com/facts-on-women). Beauty, healthcare and pharmaceuticals are also high ranking keywords among this demographic. Automotive, investments and advertising are keywords that do not do well with this demographic.
Though Megascratch primarily offers scratchcard products, they also offer many of the best online slotmachines in the industry, with uniques games only available to NeoGames sites as well as games from big name providers Amaya Games and Net Entertainment. These engaging and fun games convert strongly, especially within the target demographic. NeoGames also runs a strong CRM program and VIP program, both of which actively engage players with specific offers targeted at retention and continued engagement.
Finally, Megascratch offers players 3 levels of play. Practice players wager nothing and win nothing. They just play the games. The registration process is fast and easy for a practice player and limitations are in place to help convert those players to depositing players after some time. Players can also play as "money" players. Money players have taken the free spins offer, but not yet made a deposit. The third level of player, a depositing player, is offered 100 percent match on their first deposits and are frequently offered additional deposit incentives by CRM.
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